“Is organic food better? Is it worth the extra cost?” – Michael Pollan, My Organic Industrial Meal
The power of curiosity is weak in the food industry. Families across America are sitting down at their dinner tables and eating their servings of Brussels sprouts and homemade tomato sauce atop a mountain of pasta. Balanced meal? Or blasphemy?
Grocery stores, designed to be like mazes in which we are practically forced to go through every aisle in order to find what we need and for stores to maximize their sales, have made shopping remarkably easy and efficient. They are found in shopping malls (for the most part), and have sales, and are local. As consumers, of food and of products, we expect whatever food or product year-round, and with the same level of quality each time. This is why eating the aforementioned balance meal can be blasphemous. Tomatoes and Brussels sprouts grow in opposite seasons. So why is it that we can buy them from the same store at the same time?
This question has bothered me just recently. Prior to a year ago, I cared little towards where my food came from or why it came from where it did. I was fortunate enough to get a wake-up call. I was introduced to the concept of eating seasonally. In Michael Pollan’s essay, My Organic Industrial Meal, the debate of organic versus non-organic foods is raised. It is based on his discovery that in his attempt to cook an organic side of winter vegetables, an expensive, non-organic, bland serving of asparagus made it onto his table. I, on the other hand, held on to the concept of “winter vegetables,” not on the concept of eating organically.
Pollan discusses his journey to Greenways Organic and hours of investigation and research, he reached the conclusion that consumerism and capitalism are the driving forces of the food industry. This is a huge topic, and while I think that organic food is an interesting topic, I also think that the only reason why organic foods are trending today is because we are slowly realizing that not all the “fresh” foods bought in our local grocery stores are being raised, grown and shipped to us in an ethical way. I think that although this is a powerful problem to tackle, not all of us are equipped to go to battle to change the food industry. Being a broke college student, with loans, bills, and the need for a life away from my homework, I wanted a way that I could eat well in a more considerable fashion.
I began buying my veggies from farmer’s markets as often as possible. It’s cheaper, it supports seasonal eating, more fun than being in a crowded store, healthier (at least when I don’t binge on the kettle corn while I’m shopping), and it benefits the farmer. How awesome, right? The curiosity of where my food comes from is finally answered. All I have to do is ask the farmer in front of me. Eating seasonally wouldn’t be possible without questions. My advice to anyone in regards to food is to be curious about what you’re eating and ask questions. If it tastes good, find out why. If it doesn’t, there’s probably a reason for that too. Be curious!








